Behavioral intelligence — by Technominds
Tracki is an Arabic-first behavioral intelligence platform for websites and mobile apps, built for the Middle East. It watches for the moments where customers struggle, steps in through the right channel, and proves the revenue it recovered.
From a struggling session to recovered revenue — six steps.
A lightweight web snippet (~7KB) or a native SDK — React Native, Flutter, iOS, Android — streams behaviour over one wire protocol. Personal data is masked at the edge, before anything is stored.
Tracki recognises struggle moments in real time and scores each one for friction, so you act on the sessions that matter — not on noise.
Friction score · 0–100Full signal reference
The right response in the right place: a popup, an in-app modal or tour, a FAQ, an AI chat, or a WhatsApp handoff. No blanket interruptions.
The AI agent answers from your own knowledge — and only from it. It never fabricates an answer.
When a person is needed, the conversation moves to WhatsApp with its full context — your customer never has to explain the problem twice.
Every intervention is tied to its outcome. Tracki reports the revenue it actually recovered — not vanity metrics.
Unanswered questions become AI-drafted improvements to your knowledge and interventions. Managers approve every draft before it goes live — nothing ships itself.
The six struggle signals, in plain language.
The same element clicked rapidly, over and over, because nothing responds.
Clicks on something that looks interactive but does nothing.
The same error surfacing again and again inside one session.
A form opened and part-filled, then left before submission.
A user stuck between resending a verification code and re-entering it.
A checkout attempt that ends in a payment failure.
*Each detected moment carries a friction score from 0 to 100 — severity, quantified.
What holds the loop together.
A ~7KB web snippet and mobile SDKs for React Native, Flutter, iOS, and Android — all speaking a single wire protocol, so web and app sessions read the same way.
Built for the Middle East from the first line — Arabic is the native language of the product and its interventions, not a translation layer.
Personally identifiable information is masked at the edge, before storage. Each tenant’s data stays isolated in a multi-tenant architecture.
Tracki learns from the questions it couldn’t answer and drafts actions — but managers approve every one. Nothing goes live automatically.
Tracki is in early access. No public pricing, no self-serve signup, no inflated numbers on this page. Tell us about your website or app and where your customers struggle, and we will get back to you with the details.
Or write to us directly info@technominds.sa